Four ordinary blokes. One thousand, one hundred and thirty kilometres.
From the edge of the continent to the bottom of the world, on skis, dragging everything we need.
In November 2029, four of us will fly to Hercules Inlet on the Antarctic coast and start skiing south. Unsupported, unassisted, hauling 90 kg pulks each across one of the most brutal landscapes on Earth.
We're not professional polar explorers. We're four mates with day jobs who've spent the last decade saying yes to ridiculous ideas, then training like hell to make them happen.
Millions of men wake up dragging an invisible weight they feel they have to carry completely alone. They suffer in silence, because somewhere along the way they were taught that asking for help is a sign of weakness.
We're taking a team of four to pioneer a new route to the South Pole to prove the exact opposite.
In the most hostile environment on Earth, survival is impossible without absolute vulnerability, extreme teamwork, and the courage to admit when you're hitting a wall.
We're carrying physical weight across the ice to show men how to put down the mental weight they carry at home.
The full dossier, broken into four parts.
Meet the Team
Four blokes. Day jobs. A track record of saying yes to ridiculous ideas.
Read → 02 / ROUTERoute & Risk
1,130 km from Hercules Inlet to 90°S. The plan, the training, the safety net.
Read → 03 / SPONSORSponsorship
Four tiers, audience reach, activation ideas, and the full budget.
Read → 04 / WHYThe Cause
An expedition with a point: starting honest conversations about men's mental health.
Read →